JANUARY 2021 TO AUGUST 2022
Director of Production @ GoodRx, Inc.
Managed all operational aspects of internal and external creative production to ensure all deliverables fall within the overall campaign brief, timeline and budget.
Worked with Creative, Finance, Marketing, Media, Strategy and Stakeholders to establish production practices to deliver production goals and budgets based on planned yearly projections, determined production deliverables for media, collaborated with strategy to create internal and ad agency briefs.
Built and managed a production team of staff and freelancers. Including makers, print producers, motion graphics designers, as well as a team of editors.
Worked with internal teams and outside production partners to create a collaborative environment from prototyping to delivery of final content.
Anticipated and effectively mitigated problems, and consistently kept stakeholders abreast of progress, relevant delays and budget implications.
Provided input and options to creative teams for director and vendor selection, kept creative teams updated and inspired by sharing the latest production companies, talent and technology.
Produced all broadcast and social films during my tenure at Goodwill Rx. Also supervised still photography projects.
Worked with Media, PR, Project Management, Legal, Digital Production and Traffic to deliver all specs and materials.
Sourced and communicated SOW with agencies, production companies, directors, editors, animators, recording studios, post houses and freelancers across a variety of project types.
Prepared bids packages, generated estimates and secured approvals on estimates and overages.
Highlights: Produced and helped create GoodRx’s new film look for “You’re Good”, Testimonials and Check GoodRx 2.0 campaigns including print and social content.
AUGUST 2020 TO DECEMBER 2020
Freelance Producer @ Facebook
Worked with creative, marketing and financial teams to produce content for Facebook site.
FEBRUARY 2020 TO APRIL 2020
Freelance Executive Producer @ DoorDash
Worked in-house with DoorDash creative, marketing and financial team to produce commercial/digital/social project. Production was canceled due to COVID-19 shutdown
JULY 2019 TO DECEMBER 2019
Freelance Executive Producer @ OMELET
Planned production goals, staff requirements, production SOW’s, budgets, timelines, resourced and managed outside production partners on all brands. Oversaw campaigns from concept through creative development, production and post production while ensuring the highest quality creative, storytelling, filming and final product within the approved timelines and budgets. Deliverables included digital content, with global versioning, banners, gifs, created global toolkits for finished spots.
Highlights: Produced Google Stadia’s - digital/social launch campaign. Managed all production for Princess Cruise Lines - broadcast, digital/social, print campaign, Guardian Insurance - digital/social, broadcast & print campaign, Walmart - digital/social
Freelance Executive Producer & Senior Producer -
JANUARY 2009 TO JUNE 2019
TBWA\Chiat\Day - LA
Highlights: Google Play - digital/social campaign, Airbnb - Global broadcast, digital/social campaign, Energizer - broadcast campaign
72 and Sunny - LA
Highlights: NFL “We Ready” - broadcast, digital/social campaign, Target Gingerbreadington - broadcast campaign, INFINITI QX80 - US and Global broadcast and digital/social campaign, Managed all production for LA24 - campaign including presentation films for Olympic Committee presentations, website content/assets and experiential.
OMELET
Highlights: Dolby - digital/social, print campaign & Oversaw Blizzard Entertainment - broadcast, digital/social campaign
Wieden + Kennedy Tokyo
Highlights: NIKE Korea - Global broadcast, digital/social spot
Crispin, Porter & Bogusky
Highlights: NBA 2k - digital/social campaign, Charles Schwab - broadcast campaign
TBWA\Chiat\Day NY
Highlights: Managed all production for ABSOLUT, Jameson Irish Whiskey and Kahlua. Produced ABSOLUT - global broadcast, digital/social campaigns, Jameson - global broadcast, digital/social campaigns
CAA
Highlights: Produced Atlantis - global broadcast, digital/social, interactive apps, print campaign
Creature Seattle
Highlights: Pacifico Beer - digital/social, short films, print and radio campaign
Senior Producer -
JUNE 2003 TO NOVEMBER 2008
Wieden + Kennedy Amsterdam
Highlights: Produced Coca-Cola - global broadcast, Carlsberg Beer - global broadcast, digital/social, EA Sims - digital/social campaign
The True Agency
Highlights: Produced Nissan - broadcast, digital/social, experiential, OOH, short films and radio campaignAUGUST 2020 TO PRESENT