National Football League - We Ready

The NFL want to have an opening day explosive campaign and a social campaign that was just as explosive but could be updated throughout the football season. Working with 72 and Sunny, the creative team sourced a YouTube video clip we extended with individual scenes to create a powerful message for all football fans. We also used the strategy of editing existing NFL player footage to create content that was quick, fast moving and customizable throughout the NFL season into the playoffs.